Avoid unnecessary clutter in the shot. Avoid objects around the frame which may be distracting or draw attention away from the subject. (Positioning that works in one shot may not work in another).
‘Full shot’ – providing context.
‘Medium shot’ – some context but focus is on the subject.
‘Close shot’ – all about the subject.
It is often preferable to use a relatively plain background for a shot, but it can sometimes help to contextualise a video if the location relates to the subject.
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