Why video?

Why video? The benefits of using videos in education

Flexibility – your learners have control of the content. They can watch wherever and whenever they like as long as they have access to the appropriate tools (e.g. a computer, a smart phone or a tablet). They can pause, go backward, jump forward, mute, etc. The control belongs to the learner.

Multiple applications – video has the power to communicate and deliver various types of content:

  • tutor introductions
  • conclusion/summary
  • interviews (with subject experts)
  • course-related footage (especially events that cannot be replicated in the classroom)
  • case studies/ mock examples
  • lectures/summaries of lectures (archive footage)
  • demonstrations/ role-plays
  • feedback (specific or general)
  • student-created content (allows for creativity)

Emphasis and clarity – video contains audio-visual cues crucial to understanding, such as expression, intonation, movement – which cannot be conveyed as effectively by text and or still images.

Staff contact – video helps students connect with the tutor. This should never be downplayed. For remote students in particular, actually seeing the tutor gives a sense of belonging.

Accessibility – transcripts and captions can be made available to all.

Sustainability – By utilising video for the delivery of core material, the tutor’s time is freed up in subsequent sessions to allow more time for engaging with students.

Familiarity – Students are used to ‘laws’ of video production and are immersed in video content from traditional broadcast sources and online streaming videos. By making use of a delivery medium that is familiar to students it should be easier for them to engage with and understand the content.

Geographic ubiquity - Almost all computers, laptops, mobile and tablets can download and play video. In addition to enabling students to dictate the pace of learning the use of video also allows students to engage from a distance. This is especially important in a distributed university and it ensures that all students will experience the core teaching material in the same manner.

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